Updated: 1 January 2026

711 Cui Privacy Policy — Malaysia Personal Data Protection

This Privacy Policy clearly outlines how 711 cui collects, uses, stores and protects your personal data. We are committed to safeguarding the privacy of every member in full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA).

By registering for or using the 711 Cui platform, you agree to the collection and use of your information in accordance with this Privacy Policy. Please read it carefully before proceeding.

711 Cui's Privacy Commitment to You

Six core principles that shape how we handle the personal data of every member in Malaysia.

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Personal Data Encryption

All member personal data — including MyKad information, phone numbers, and payment details — is encrypted using industry-standard 256-bit SSL technology to prevent unauthorised access.

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No Data Sales

711 Cui has never and will never sell, rent, or trade your personal data to any third party for marketing or commercial purposes without your explicit consent.

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PDPA 2010 Compliance

Our Privacy Policy is designed in full compliance with Malaysia's Personal Data Protection Act 2010, ensuring your privacy rights are protected under applicable local law.

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Full Transparency

We openly disclose the types of data we collect, the purposes for collection and the data retention periods. No hidden data collection takes place without your knowledge.

Control in Your Hands

You have the right to access, correct, delete or withdraw consent for your personal data at any time by contacting our privacy team.

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Payment Protection

Your payment method information — whether Touch 'n Go eWallet, GrabPay, DuitNow, or FPX — is handled through certified payment gateways and is not stored directly in our systems.


1 Information We Collect

711 Cui collects various types of personal data to provide members in Malaysia with a comprehensive and secure online betting platform experience. The following are the categories of data we may collect:

1.1 Personal Identification Information

Full name MyKad Number Date of birth Phone number Email address Residential address

This information is collected during the account registration and Know Your Customer (KYC) process to verify member identity and comply with relevant legal requirements.

1.2 Financial Information

To process deposits and withdrawals, we may collect information relating to your chosen payment method, including the account holder name and account number associated with Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or FPX. Full account numbers are not stored directly in our systems — only the information required to verify transactions.

1.3 Platform Activity Information

Game history Transaction records Betting activity Login & logout Support history

1.4 Technical Information

When you visit or use the 711 Cui platform, our systems automatically record certain technical information such as your IP address, device type, operating system version, web browser type, screen resolution, and general location data (state/city within Malaysia). This information is used solely for security and platform improvement purposes.

2 How We Collect Your Personal Data

711 Cui collects personal data through a variety of transparent and lawful channels:

  • Account registration form — when you register as a new member on our platform.
  • KYC Process — when you submit identity verification documents for compliance purposes.
  • Financial transactions — information provided when you make a deposit or withdrawal using a local Malaysian payment method.
  • Platform usage — data generated automatically when you play slots, Live Casino, Sports Betting, e-sports, badminton or poker on our platform.
  • Communications with us — when you contact our customer support team via live chat or email.
  • Cookies and tracking technologies — information collected automatically through your web browser while you browse our platform.
  • Referral programme — if you register via another member's referral link, we may record information related to that referral.
We only collect data that is strictly necessary to provide 711 Cui's services. We do not collect sensitive data such as your medical information or political views.

3 Purposes for Using Personal Data

711 cui uses the personal data collected solely for the following purposes:

3.1 Account Management & Services

  • Create and manage your member account on the 711 Cui platform.
  • Processes deposits via Touch 'n Go eWallet, GrabPay, DuitNow, Boost, ShopeePay, and FPX.
  • Processing withdrawals to your bank account or digital wallet in Malaysia.
  • Providing accurate transaction histories and account statements.

3.2 Security & Compliance

  • Verifying member identity as part of our KYC and AML (Anti-Money Laundering) compliance process.
  • Detecting and preventing fraud, collusion or misuse of the platform.
  • Ensuring compliance with applicable legal and regulatory requirements in Malaysia.
  • Verifying age eligibility (18 and above) for all registered members.

3.3 Platform Improvement & Marketing

  • Analysing usage patterns to improve the gaming experience on the 711 cui platform.
  • Sending you relevant notifications about promotions, bonuses, and the latest offers.
  • Personalising content and game recommendations based on your preferences.
  • Conducting customer satisfaction surveys to continually improve our service quality.

You may opt out of marketing communications at any time by updating your notification settings in your account or by contacting our support team.

4 Sharing Information with Third Parties

711 Cui takes the trust you place in us seriously. We does not sell your personal data to any party. However, there are limited circumstances in which we need to share information with trusted third parties:

4.1 Service Providers

We work with approved service providers to support platform operations, including payment gateway providers (DuitNow, FPX, GrabPay, etc.), game software providers, server hosting services, and customer support platforms. All providers are bound by strict confidentiality agreements and are only permitted to use your data for specified purposes.

4.2 Legal Requirements

We may disclose your personal data to Malaysian government authorities or law enforcement agencies when required to do so by law, court order, or valid legal proceedings. This includes investigations related to money laundering or financial fraud.

4.3 Business Transfer

In the event of a merger, acquisition, or sale of 711 Cui's assets, member personal data may be transferred as part of that business transaction. We will notify members of any change in ownership and the options available to them before any data transfer takes place.

In all cases of data sharing, we ensure that the receiving party maintains a level of protection equivalent to this Privacy Policy. We do not permit third parties to use your data for their own marketing purposes.

5 Data Security Measures

Protecting member personal data is 711 cui's highest priority. We implement multiple layers of technical and organisational security controls to keep your data safe at all times:

5.1 Technical Security

  • 256-bit SSL/TLS Encryption for all data transmitted between your device and our servers.
  • Data encryption at rest for all sensitive data stored in our databases.
  • Two-factor authentication (2FA) available to all member accounts as an additional layer of security.
  • 24/7 Monitoring by our cybersecurity team to detect suspicious activity in real time.
  • Regular security audits by independent third parties to identify and address system vulnerabilities.

5.2 Access Control

Access to member personal data within the 711 cui organisation is restricted to staff who genuinely require it to carry out their responsibilities. All staff undergo data protection training and are bound by strict confidentiality agreements.

5.3 Incident Response

In the event of a data security breach affecting your personal information, 711 Cui will notify affected members within 72 hours of the breach being identified, in line with industry best practices and applicable compliance requirements.

6 Cookies & Tracking Technologies

The 711 Cui platform uses cookies and similar tracking technologies to enhance the user experience and understand how members interact with our platform.

6.1 Types of Cookies Used

  • Essential Cookies — required for core platform functions such as login, session management, and security. These cookies cannot be disabled.
  • Performance Cookies — collects information on how you use the platform (pages visited, time spent) to help us improve the user experience.
  • Functional Cookies — allows the platform to remember your preferences, such as language, display settings, and game choices.
  • Marketing Cookies — used to display relevant advertisements and promotions based on your interests. You may disable these cookies through your browser settings.

6.2 Managing Cookies

You can control and manage cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of some 711 cui features. For more information on how to manage cookies in popular browsers, please refer to your browser's help documentation.

7 Your Privacy Rights

As a 711 Cui member and an individual protected under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data:

Your Rights Description How to Claim
Right of Access Request a copy of the personal data we hold about you Contact our privacy email
Right to Rectification Request correction of inaccurate or outdated personal data Account settings or support
Right to Erasure Request the deletion of personal data under certain circumstances Contact the privacy team
Right to Object Object to the processing of your data for direct marketing purposes Account notification settings
Right to Data Portability Receive your data in a machine-readable format Contact our privacy email
Withdraw Consent Withdraw processing consent at any time Account settings or support

To exercise any of the rights above, please contact our privacy team at privacy@711cui.com. We will process your request within 30 business days of receipt.

8 Data Retention Period

711 Cui retains your personal data for as long as necessary to fulfil the purpose for which it was collected and to meet applicable legal requirements:

  • Active account data — retained for as long as your account remains active on our platform.
  • Financial transaction records — retained for a minimum of 7 years in accordance with Malaysian financial regulatory requirements.
  • KYC Documents — retained for a minimum of 5 years after account closure for AML compliance purposes.
  • Platform activity logs — retained for 2 years for security and dispute resolution purposes.
  • Customer support communications — retained for 3 years for reference and quality control purposes.

Once the retention period has lapsed, your personal data will be securely deleted or fully anonymised so that it can no longer be linked to your identity.

9 Third-Party Links & Services

The 711 Cui platform may contain links to third-party services such as game providers, payment providers, and technical support platforms. Our Privacy Policy does not cover the privacy practices of these third parties.

We encourage you to read the privacy policy of each third-party service you use alongside the 711 Cui platform. 711 Cui is not responsible for the privacy practices or content of third-party websites or services.

When you make a payment through a gateway such as DuitNow or FPX, you are also subject to the privacy policy of that gateway provider. Please review their policy before proceeding with any transaction.

10 Changes to This Privacy Policy

711 cui reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements or new platform features.

When we make significant changes, we will notify you through:

  • In-platform notification on 711 Cui the next time you log in.
  • Email sent to the address registered to your account.
  • Updating the "Last Updated" date at the top of this page.

Your continued use of the 711 cui platform after any updates to the Privacy Policy are published will be considered your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed on how we protect your privacy.

11 Contact Our Privacy Officer

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please reach out to us through the following channels:

  • Privacy Email: privacy@711cui.com
  • General Support Email: support@711cui.com
  • Live Chat: Available 24/7 via the chat icon on the platform
  • Response Time: We are committed to responding to privacy enquiries within 3 business days

If you are dissatisfied with our response, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia (JPDP), which operates under the Ministry of Communications and Digital Malaysia.


Your Data Is Safe with 711 Cui

Register an account today and enjoy a safe, transparent and responsible online betting experience alongside more than 500,000 active members across Malaysia.

Your personal data is protected under Malaysia's PDPA 2010. Betting is for individuals aged 18 and above only. Learn more.
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